? mubien
BRIEF
Sayme is a technology manufacturer with ten years of experience designing and developing global IoT solutions to improve efficiency and risk management in systems and installations for Industry 4.0 and Smart cities.
Both, products and mother brand needed a clear and defined new visual identity system that allowed the development of corporate applications in an agile and coherent way, as well as guidelines for the creation of new lines of business or products.
Coinciding with the opening of new offices and the expansion of its products to new countries, it was vital to make a rebrand in search of an identity that shows the real values and product offer of the company.
SOLUTION
We worked during months with Sayme’s marketing and directive teams definiting the new identity and their communication needs, we made a complete redesign of the mother brand taking into account some typographic details of the previous logo and designed a new symbol that sets the path for the different product lines.
We designed the different spaces at the new offices and their wayfinding, as well as corporate stationery and product brochures. We also illustrated Sayme’s offer starting from their logos and explaining the need that covers each line of product.
After rebrand, Sayme is positioning as one of the leading companies in the sector and have managed, among other milestones, the close of a global agreement to become the largest IoT LPWAN solution manufacturer in the world in collaboration with Sigfox.
Sayme是一家技術(shù)制造商，擁有十年設(shè)計(jì)和開(kāi)發(fā)全球物聯(lián)網(wǎng)解決方案的經(jīng)驗(yàn)，以提高工業(yè) 4.0和Smart城市的系統(tǒng)和設(shè)備的效率和風(fēng)險(xiǎn)管理。
Smart隨著公司的業(yè)務(wù)和全世界的擴(kuò)展，需要一個(gè)更加國(guó)際性的品牌形象、新的身份來(lái)提升公司的形象，Mubien Studio通過(guò)幾個(gè)月的努力，為Sayme提供了品牌形象的升級(jí)設(shè)計(jì)其中還包括辦公室的空間形象及導(dǎo)視系統(tǒng)。
